Marketing Self-Paced

Course Learning Objectives

• Provide an opportunity to investigate different aspects of the American economy as it relates to marketing in the overall world of business
• Explain and provide examples of the elements of the Marketing Mix
• Identify various ways to segment a consumer market
• Describe the Channels of Distribution
• Plan and implement a pricing strategy
• Explain the role and types of promotion and advertising
• Explain the importance and function of marketing research
• Research and report on current careers in the field of marketing

Unit 1: Foundations of Marketing and The Customer (Topics 1-4)

Topic 1: Introduction to Marketing

Topic 2: The Marketing Mix

Topic 3: The Customer Comes First

Topic 4: The Business Behind Marketing

Unit 2: Product Dynamics and Distribution (Topics 5-7)

Topic 5: The Product Mix

Topic 6: Channels of Distribution

Topic 7: Business Ethics & Social Responsibility

Unit 3: Pricing and Promotional Strategies (Topics 8-9)

Topic 8: Pricing Strategies

Topic 9: The Promotion Mix

Unit 4: Sales, Research, and Global Expansion (Topics 10-12)

Topic 10: The Sales Process

Topic 11: Marketing Research

Topic 12: International Marketing

Unit 5: Applications of Marketing and Final Exam (Topics 13-15)

Topic 13: Entrepreneurship

Topic 14: Careers in Marketing

Topic 15: Final Exam