Marketing
Syllabus
Week 1:
Introduction to Marketing
Week 2:
The Marketing Mix
Week 3:
The Customer Comes First
Week 4:
The Business Behind Marketing
Week 5:
The Product Mix
Week 6:
Channels of Distribution
Week 7:
Business Ethics & Social Responsibility
Week 8:
Pricing Strategies
Week 9:
The Promotion Mix
Week 10:
The Sales Process
Week 11:
Marketing Research
Week 12:
International Marketing
Week 13:
Entrepreneurship
Week 14:
Careers in Marketing
Week 15:
Final Exam