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Sports and Entertainment Marketing 1A: Introduction

The bright lights. The roaring crowds. The chants and cheers and applause. If you are drawn to the electricity of large events and the challenge of making events successful, a career in sports and entertainment marketing may be for you! In this course, you will trace the development of these industries, dissect their dual nature, and discover what it takes to pitch, promote, and deliver on these services. You ‘ll also explore the necessary steps to chart your own career path from among the professional roles that these industries need to operate. Let’s get off the sidelines and hop into the primetime of the sporting and entertainment worlds!

Topics include:

  • The sports and entertainment industry
  • Products and services of the sports and entertainment industry
  • Effective business communications
  • Strategies for effective promotions
  • Retail in the sports and entertainment industry
  • Sports and entertainment marketing career opportunities
  • Entrepreneurship and business planning

This paced course uses content from eDynamic Learning taught by a VHS Learning instructor who is certified in their content area and who follows VHS Learning policies. The course will be hosted in the Buzz learning management system. The course will include a variety of individual assignments and projects, as well as class discussions.

Acknowledgements

This course contains an end-of-course proctored exam. Instructions for students to identify an appropriate adult proctor are included in the course lessons.

Course Objectives

Course Learning Objectives:

  • Identify the structure of the sports and entertainment industry
  • Describe sports and entertainment products and the importance of branding
  • Explain varying strategies for communicating promotional information
  • Define elements of the promotional mix
  • Examine how sports and entertainment events impact the economy
  • Identify sports and entertainment marketing career paths
  • Research entrepreneurship opportunities available in the sports and entertainment industry
  • Develop and share a business plan

Additional Requirements

Additional Requirements:

Students will need to have access to the following materials to complete this course:

  • audio and video recording devices
  • word processing, spreadsheet, and presentation software
  • Optional: image editing and timeline software