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Sports and Entertainment Marketing 1B: Promoting the Main Event

Get ready to drop your spectator status for an all-access pass to enter the exciting world of sports and entertainment marketing! In this course, you’ll secure a solid foundation of effective marketing by studying the different roles and levels and how they relate to one another. Then, you’ll explore the modern marketing methods professionals use to take an event concept and make it successful. Finally, you’ll get up to speed on industry terminology and touchpoints with the help of HR. Get ready to flash that pass and gain all-star access to the stage and arena!

Topics include:

  • The Global Market
  • Brand Marketing
  • Professionalism
  • Sales and the Customer
  • Distributing Sports and Entertainment Products
  • Market Research
  • Legal and Ethical Requirements
  • Marketing

This paced course uses content from eDynamic Learning taught by a VHS Learning instructor who is certified in their content area and who follows VHS Learning policies. The course will be hosted in the Buzz learning management system. The course will include a variety of individual assignments and projects, as well as class discussions.

Acknowledgements

  • Sports and Entertainment Marketing 1A: Introduction. Please note- 1B: Promoting the Main Event utilizes course activities that were submitted in 1A.
  • This course contains an end-of-course proctored exam. Instructions for students to identify an appropriate adult proctor are included in the course lessons.

Course Objectives

Course Learning Objectives:

  • Identify sports and entertainment sectors, with a focus on athlete classification
  • Describe the value a strong brand represents
  • Explain how organizational diversity and culture positively impact the workforce
  • Forecast and analyze trends to establish effective pricing strategies
  • Differentiate different roles and responsibilities in the distribution of products
  • Create a marketing plan that recognizes risk management and is based in research
  • Describe differences between legal and ethical requirements for business
  • Incorporate marketing plan into overall business plan

Additional Requirements

Additional Requirements:

Students will need to have access to the following materials to complete this course:

  • word processing, spreadsheet, and presentation software
  • Optional: art supplies, audio and video recording device, image editing, graphic design, or timeline software